1. Bitly
Best for: Simple link shortening and analytics
Features: Dashboard analytics, branded links (with custom domain)
2. Rebrandly
Best for: Branding-focused marketers
Features: Custom branded short URLs, team collaboration
To learn how branded links can give you an SEO edge, see our article on the hidden SEO benefits of branded short links.
3. Google UTM Builder
Best for: Manual campaign tagging
Features: Easily create UTM links to use in Google Analytics
4. T2M
Best for: Basic tracking without a learning curve
Features: Simple dashboard, QR code generation
5. ClickMeter
Best for: Affiliate marketers
Features: Conversion tracking, A/B testing, geotargeting
Don’t forget: monitoring backlinks manually is still valuable – here’s how to track backlinks like a pro.
Conclusion: Choose based on your needs – from branding to affiliate metrics. You can even combine tools (e.g., Rebrandly + Google Analytics) for better insights.