Branded short links (like yourbrand.link/promo) aren’t just prettier – they carry SEO value too. Here’s how:
1. Higher CTRs in Search and Social
Custom links look more trustworthy and clickable, which can indirectly boost your SEO through increased engagement.
2. Keyword Control in URLs
When you own the slug, you can include keywords even in short links shared externally. Branded links also tie in perfectly with affiliate link tracking best practices, helping you stay compliant and boost conversions.
3. Link Management and Redirection
Branded shorteners let you update URLs without changing the destination. Perfect for campaigns that evolve over time.
4. Better Analytics
Know exactly where your traffic is coming from with tracking built-in, helping you refine future SEO content. Want to see which free platforms support branded links? Read our top 5 free link tracking tools guide.
Tip: Use tools like Rebrandly or Bitly with a custom domain.