Top 5 Free Link Tracking Tools Compared (2025 Edition)

Compare the best free link tracking tools of 2025.

1. Bitly

Best for: Simple link shortening and analytics
Features: Dashboard analytics, branded links (with custom domain)

2. Rebrandly

Best for: Branding-focused marketers
Features: Custom branded short URLs, team collaboration

3. Google UTM Builder

Best for: Manual campaign tagging
Features: Easily create UTM links to use in Google Analytics

4. T2M

Best for: Basic tracking without a learning curve
Features: Simple dashboard, QR code generation

5. ClickMeter

Best for: Affiliate marketers
Features: Conversion tracking, A/B testing, geotargeting

Conclusion: Choose based on your needs — from branding to affiliate metrics. You can even combine tools (e.g., Rebrandly + Google Analytics) for better insights.